Victor Rojas – It’s personal

the design

A concept that defies our ordinary perception of how a table should look and function. Based on the notion that everybody has different personalities, experiences and expectations; why should a table suggest a “regular” place and purpose for everybody?… “It’s personal”

The design is based on a physical expression of our personalities. Two psychological layers have been combined in order to define the shape of the object.


The representation of this type of personality provides the sculptural quality of the furniture. It is a true expression of dynamic movements and artistic attributes.


The representation of this nature through the form provides stability, support and balance to the design.

the use

The proposal opens the door for endless possibilities. The design implies for the first time an interaction where the user gets to discover the functionality. The design does not define the “when, where and how” it should be utilized… “It’s personal”

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